self onboarding

Connecting any charger with ChargeLab app

ChargeLab partnered with Grizzle-E, a leading EV charger manufacturer, to develop an intuitive self-onboarding solution that allows users to easily connect and manage their home chargers through the ChargeLab app. The partnership resulted in an industry-leading 85% conversion rate and established ChargeLab as Grizzle-E's default software provider.

MY ROLE

Lead designer

TEAM

6 Engineers, 1 PM

MY ROLE

4 months

DELIVERABLES

UX/UI design, Interaction design, Prototyping

Challenges

Connecting hardware with software is complicated. EV charger is no different. When I first saw the connection manual guide (6 pages long), I couldn’t understand a single thing about how it works. Our mission was to simplify this experience into an intuitive, step-by-step flow so that anyone can connect their charger with ChargeLab app and start managing their chargers.

Opportunity

How might we make a frictionless
self-onboarding flow so anyone can easily connect their charger to ChargeLab app?

Final design

Connecting your charger is
only 3 steps away

step 0: intro carousel

Even though the first release targeted Grizzle-E consumers only, we plan to support more charger models. Hence, we needed to show value props to clearly explain why ChargeLab would be the best choice to manage their home chargers.

step 1: charger make/model

other chargers

Ask users which chargers to support next

ChargeLab plan to support more charger models in the future. To find out which models to prioritize, we ask for users' input.

step 2: connecting charger

step 3: just wait and done!

better unboxing experience

After polishing the design, our team was thinking further about how we can improve the unboxing experience better as this involves both hardware and software. To connect the gap more smoothly, I designed a pamphlet that will come with the charger. The QR code navigates to the URL link about how to download ChargeLab app and set up their charger.

outcome

This project brought the biggest impact ChargeLab ever made within a short period of time. The onboarding feature opened up a whole new opportunities expected to bring more new users as we support more charger models.

SVP of ABB E-Mobility

It is the best onboarding experience in the market

Converted 85% of Grizzle-E consumers

High satisfaction rate (4.5/5) from the users

ChargeLab became default app for Grizzle-E

there's more

there's more

there's more

there's more

SITE HOST DASHBOARD
home charging pilot

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© Jake Kim 2024